WHAT WE STAND FOR

About Us

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Why TRUE? What does it stand for?

True Woman Fitness is powered by a bold vision for women’s health, strength, and empowerment.

Our mission is to create safe, supportive spaces where women can thrive – physically, mentally, and emotionally. This vision comes to life every day in our welcoming gyms across New Zealand, including our growing communities in Hamilton and Taupō.

But TRUE wouldn’t be TRUE without the amazing women working on the ground – from the front desk to the studio floor. Our incredible trainers and staff are the heartbeat of our brand. Their energy, care, and commitment are the reason our community feels so connected, inspired, and empowered every single day.

At True Woman Fitness, we’re more than a fitness team – we’re a family on a mission to uplift women through movement, support, and authentic connection.

 

1. Be True to yourself

1. Be True to yourself

If you’re ready, really ready to make changes in your life, you owe it to yourself to give it the best shot you possibly can. Know yourself, know what you want and stick fearlessly to your goals and ambitions. It maybe hard, it may be uncomfortable, you may become despondent and feel like giving up, but you need to keep on ‘keeping on’. You owe it to yourself to give this a really, truly, honest to God, awesome shot. A bit of belief in yourself will go a long way.

2. Be True to your trainers

2. Be True to your trainers

Each visit, each interaction with your trainer is designed to help you get the best from the time and energy you put in. In other words, if your trainer says it….do it! And keep doing it. Your trainer has faith in you, the team behind the desk has faith in you, the group fitness instructors and the Small-group team trainers all have faith in you! Remember, they are the experts, do what they tell you and you will succeed.

3. Be True to your program

3. Be True to your program

We’ve designed a program and service offering that is completely, without a doubt customisable to you. It can be changed and shaped to suit your goals and routines. We’ve gone out of our way to provide variety and options. We recognise that one size definitely does not fit all. All you have to do is keep trying until it “clicks”.Be True to yourself, your trainer and your program. Tick these 3 boxes and we’ll give you every tool you need to succeed.

I'm absolutely thrilled with the new gym space! It has such a vibrant and chic industrial vibe that I adore. Plus, the addition of more cardio machines is a fantastic perk! Good luck trying to keep us away now!

Nadine<br> Mackwood-Smith
Nadine
Mackwood-Smith

Awesome!! gyms often highlight positive experiences related to fitness goals, the gym's atmosphere, and the impact of personal training. Examples include weight loss, increased strength and muscle, improved confidence, and a healthier relationship with food and exercise.

Stepan <br>Bandera
Stepan
Bandera

"I lost a lot of weight, gained a lot of muscle, and figured out what works best for me to maintain my progress. But I think more importantly, I've developed a healthy relationship with food, now use exercise as means of stress relief, and gained a whole lot of confidence in myself!"

Vasyl <br> Stus
Vasyl
Stus

True Woman Community

The True Woman community is growing stronger than ever, with thriving locations in Auckland, Hamilton, and Taupō. As we expand, so does our commitment to creating empowering spaces where women feel supported, seen, and celebrated.

Each branch carries the heart of the TRUE brand – a focus on authentic connection, strength through movement, and a deep sense of belonging. We’re not just building gyms – we’re building a movement of women uplifting women, one city at a time.

Whether you’re walking into our Auckland studio, joining a class in Hamilton, or connecting with our team in Taupō, you’re stepping into a space where community comes first – and where every woman is encouraged to rise, thrive, and stay true to herself.

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If you think you would be a good fit for TRUE, we would love to hear from you!

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